Jodie Burwood is Perth’s lash and brow goddess. Beauty is her love. Lashes and brows are her obsession.
From trialling every mascara on the market to sticking on unwieldy falsies, Jodie has been fanatical about making the windows to the soul even more gorgeous.
One of Australia’s earliest adopters of eyelash extensions, Jodie enrolled in a course in 2003. Coming from a cosmetic sales background, she wanted to create a career that fit around her newfound responsibilities as mum to daughter Pallas, now a teen.
Since then, she has meticulously refined her skills, searching for the most advanced methods and products from around the globe. Her own technique is both an art and science, taking in a client’s facial structure and eye-shape, lash density and health, and even their personality. The result? The ultimate in bespoke lashes –flattering, long lasting and utterly lush.
When Jodie couldn’t find the formulas that met her precise standards, she created her own. Lash Sublime, launched in 2009, is now Australia’s favourite lash brand, with devout customers who can’t get enough of the 200-strong line of innovative, premium products.
Over the past decade, she’s taught hundreds of budding extension mavens how to create their own lash magic. Her intimate, playful classes are about more than learning a skill: they help empower women to find flexible careers that fit with their family and lifestyle.
After years of formulating products and teaching her secrets, Jodie has returned to her love of lashing with Lash Sublime Couture in the heart of King Street. Along with former protégé Chanell Xavier, she offers five-star eyelash extensions, cosmetic tattooing and brow artistry.
Jodie doesn’t just raise the bar. She’s helped create the bar, publishing her own certification manual with rigorous regulations for eyelash excellence, and co-creating Australia’s first ever specialised lash conference. Because lashes may be flirty and fun – but she takes them seriously!